SAP CRM course will be conducted in classroom at our offices in Long Beach CA. Imparted training will provide better understanding of SAP CRM concepts and methodology along with standard practices and procedures. We will also provide access to our test servers 24/7 for practice.
Overview and Introduction to CRM
- Introduction to NetWeaver
- General SAP Transactions
- Foundation & Architecture of mySAP CRM
- Overview of CRM server Technology and User Interface
- Business Partners
- Organizational Model
CRM Base Customizing
· Territory Management
· Product master
- Business Transaction Processing
- Activity Management
- Partner Processing
CRM Base Customizing
· Actions
- Overview of Pricing in CRM
- CRM Billing Overview
- CRM Middleware
CRM Interaction Center (Win Client)
- Interaction Center Overview
- Architecture landscape
- Win Client Profile
- Configuring Components
- Action Box and alert molder
- Interaction center scripting
CRM Sales
- Opportunity Management
- Copy Control
- Quotation and Order Management
- Overview Contract Management
CRM Analytics
- Introduction to BW
- Activating CRM Business content
- Introduction to analytics
- Data Mining Work Bench
- Analysis Process Designer (APD)
- Customer analytics (data mining, CLTV)
- Marketing analytics (planning, Target group selection, RFM analytics)
Marketing
- Overview of marketing management in mySAP CRM
- Marketing and campaign planning
- Planning and performing marketing projects
- Marketing Calendar
- Personalized mail forms
- Creating personalized e-mails
- Business partner-controlled communication
- Segmenting business partners
- Marketing attributes
- Segment Builder
- Creating profiles and target groups
- Lead Management
- Campaign automation
- External List Management.
